We were ecstatic to be presented with the Brass Ring Award for Best Major Attraction under $3million for the Justice League: A Call For Heroes experience at Madame Tussauds Orlando and Sydney.
This walk-through attraction broke the mould for madame Tussauds by for the first time letting guests star in the attraction alongside the wax superheroes.
Guests can engage with the superheroes and bring their powers to life through interactive sequences using combinations of projection mapping, enhanced audio and SFX. This level of interaction with the wax figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide.
Peter Cliff our Creative Director comments:
“Working alongside Merlin, Danie’s Wood Land and RichCo Group this was an incredible project to be a part of and we are delighted to have been recognised by IAAPA’s Brass Ring Awards.
“This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide. To ensure that the characters and the guests are still the star of the show, we’ve used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally then being amazed by the immersive scenes that engulf them.”
The characters featured in the experience are: Wonder Woman, where guests strike her iconic pose alongside her to activate her power gauntlets to create an explosion; Superman, where guests need to use his strength to lift a helicopter alongside the first dynamic, fully-articulated Madame Tussauds figure; Batman, where guests need to fire the Bat Signal to reveal the formidable figure through billowing smoke and wind and The Flash where guests run alongside him to unlock the immersive sequence of projection, lighting effects and SFX including sound and wind.