The Mountain at Fantasy Island has had its first seasonal refresh transforming into a Halloween spooktacular.
The original Mountain show first launched in the summer of 2017 at the UK based theme park as a method of extending the guest visit. With a show taking place every evening at 9.30pm, visitors are staying at the park longer, therefore increasing spend per head and delivering tangible ROI benefits.
Edward Mellors, Director, The Mellors Group comments:
“The previously underutilised space has been transformed into a multipurpose canvas and clever way of extending a day at the park, no matter what the weather unlike many other forms of seasonal entertainment.”
This is is a fangtastic example of how the digital medium can be utilised to create a new experience using existing infrastructure, which is far more cost effective than a new attraction but just as impactful. Once the original space has been mapped, as we did for the original Mountain show, the media can be amended year on year and season by season to keep evolving the guest experience.