Tracking technologies and integration-first processes for engagement, story and exploration
HoloTrac is a suite of tracking and interactivity technologies for three distinct applications.
To make your audience move
To embed your storytelling
To embed your storytelling
HoloTrac Move
The application of frictionless tracking and frictionless playback.
Two sentence blurb about how we put this on Cruise Ships, into high foot traffic venues for brand activation, and how pop megastars take it on tour.
(The Venue, Jason Derulo)
HoloTrac Embedded
Is the application of visual tracking technologies into a story or experience when technology must support the creative intent and not the other way around.
Two sentence blurb about how we put this into LEGO and into Justice League. How it’s not just guest movement, but attribution, detection and bringing a sense of intelligence to tracking. Because we’re integrators – we embed this type of technology into a system. We embed it into the story.
(LEGO, Justice League)
HoloTrac Quest
Is the application of tracking technologies across and entire park underpinned by story and narrative.
Two sentence blurb about how we can do park wide gamification.
(SeaWorld Abu Dhabi)