Coca-Cola Madison Square Garden

We worked with Coca-Cola to establish its activation within Madison Square Garden (the “Arena”) in New York as a true social hub, where people can see live game action taking place inside the venue accompanied by a variety Coca-Cola’s current brand campaigns.

We developed a specialist video wall backdrop with a bespoke control system to relay the live game action from inside the Arena and create a vibrant point of sale backdrop for the latest Coca-Cola Freestyle fountain machines, which provides over 100 drink choices to consumers.

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