We created the world’s first fully immersive fan zone experience for Hyundai Motor UK as part of its sponsorship activation strategy for Euro 2016.
Taking place in a 20 x 40 metre dome structure in Kings Cross, London, the Hyundai FanDome presented a full 360° audio-visual experience that evolves in real time create a Football Heaven, completely surrounding fans with the action through live game feeds and special effects, putting them at the heart of each match.
We worked alongside Kings Cross based place makers Produce UK to bring this to life for 45,000 guests across the 45 games in the tournament.