Tracking and interactive technologies that build engagement, story and exploration in your experience
HoloTrac is a suite of software and technologies with three distinct applications.
To move your audience
To embed your storytelling
To turn a venue into a quest
HoloTrac Move
A combination of frictionless tracking and real-time content creation lets you control the media on screen with just your movement.
Guests can interact with art work, dancers’ movements can create particle effects or music can be turned into a visual masterpiece. HoloTrac Move has launched on Cruise Ships, in the most iconic brand activations, and on tour with pop megastars.
HoloTrac Embedded
The application of visual tracking technologies into a story or experience allowing technology to bring the creative intent to life.
In the LEGO Factory Adventure Ride at LEGOLAND New York we transformed guests into LEGO Minifigures that match their appearance - and let guests control their movement with their own actions. In the Justice League Experience at Madame Tussauds Orlando, when guests strike Wonder Woman’s signature pose, they trigger a special superhero sized piece of media.
It’s not just about the guest movement, it’s about attribution, detection and bringing a sense of intelligence to tracking.
We embed technology into a system. We embed it into the story.
HoloTrac Quest
The implementation of tracking technologies across an entire theme park, venue or resort underpinned by story and narrative - allowing you to take your guests on a journey that blends the digital with the physical.
In 2023 we launched the world’s largest parkwide interactive experience at SeaWorld Yas Island, Abu Dhabi with the S·E·A Guardian Games a unique adventure that takes guests across all 8 realms of the park on a digital quest spanning 14 interactive games, over 100 unique touchpoints and over 200 individual pieces of content and media - all created by Holovis.
