We’ve worked with Bacchus Agency to enhance the interactive Garden of Wonder created by Perrier-Jouët with a layer of Augmented Reality entertainment.
The activation took place in Manchester at The Refuge, which is part of The Principal Hotel. The Garden of Wonder is situated in the middle of an 18-seater table and when guests interact with it using Augmented Reality, they will reveal a beautiful world inspired by nature and Perrier-Jouët’s newest cuvée Blanc de Blancs NV.
From within the app, guests can scan the Perrier-Jouët Blanc de Blancs box and markers around the Garden of Wonder, to see them come to life before their very eyes, revealing beautiful nature scenes featuring butterflies, bees, hummingbirds, and dragonflies amidst the foliage.
Hamish Millar, Marketing Manager at Perrier-Jouët says:
“Perrier-Jouët has always had strong links with design and nature and what better way to launch our vivacious new cuvee Blanc de Blancs NV than with a garden that is full of life and surprises in the beautifully light atmosphere of Refuge at the Principal Hotel. Reminiscent of our recent campaigns like L’Eden by Perrier-Jouët in 2016, the installation enchants through the tension of urban and nature, artistic substance and lifestyle.”